Benefits

enewscentral has rich functionality required to deliver the most innovative email marketing campaigns. The modular design of enewscentral allows for unparallel flexibility and customisation as your marketing strategies evolve to meet the needs of your audience.

Improved customer relationships
enewscentral utilises innovative multimedia and Internet technologies to empower your business communications. This is a great way to build your customer relationships and keep them abreast of changes to your products and services.

 


In-built secure approval process
The system features an innovative secure authorisation process with real-time previews, guaranteeing that your audiences receive exactly what you intended.

Live statistical and graphical reports
 See what your marketing investment is buying your business by viewing graphs and statistics generated in real time by the enewscentral report engine. Drill down on each campaign performance to get the results of each individual client survey.

Top-notch security

How we ensure the security of your eNewscentral system:

  • eNewscentral runs on a dedicated SQL Server 2000 platform.
  • Server and enewscentral servers and systems holding your database is hosted within a secure banking environment and only accessible from computers within the TSW network.
  • Uninterrupted Power Supply (UPS) and diesel generator power backup
  • 24 hour a day x 7 days a weeksystem monitoring and system maintenance via on-site and callout arrangements with 4 hour maximum response
  • Database and website files exist on separate servers creating another level of redundancy.The login and sensitive database content is processed and displayed within SSL encrypted areas.
  • We provide three levels of client logins:
    • Approver - full access to modify database, campaigns.
    • Builder - access to create and edit campaigns (but cannot approve a campaign).
    • Statistics - restricted to only view campaign statistics.
      • The database is regularly backed up.
      • The tracking of email addresses in emails sent through eNewscentral is encrypted.
  • Relocation of website to disaster recovery equipment within 24 hours of a TSW digital declared disaster

Optional Custom designs

enewscentral keeps your brand intact with custom templates specially designed just for you. Alternatively you have access to basic design templates that you can add your own logo and font styles to. Either way, our designs will make you look good.

More compact file size for emailing
The file size is very small – generally less than around 50 kb - therefore faster delivery - direct to your readers inbox. The great looking graphics and colours don’t slow things down.

Available on demand
It's accessible 24 x 7 so you can create Newsletters from any location at any time, and send as often as you like.

 

 

 

 

 

 

 

 

(Benefits) At a glance
Expand customer services
Build customer relationships and brand awareness
Easy to use campaign story builder
Narrow campaign targets by creating unique detail fields
Personalise content by merging data from data base fields
Readymade templates and formats. Just add branding & article detail
Targeted & customised direct communications
Graphical and statistical back end management tool for real time campaign results
Maximise viewing audience by automatically generating campaigns in both HTML & plain text formats
Easy to build & maintain customer databases or import from your business system
Powerful response and click-through tracking
SPAM compliant automatic unsubscribe link and reporting
Reduce administrative costs and errors
Track and measure your results
Inlay email and web addresses with links for tracking
Send-to-a-friend viral marketing